We belong to and grew up in a society that industrializes food, where everything is sold with an advertising design, highlighting its seductive power to encourage our purchasing decisions. Packaging and its brands are emblems of a lifestyle programmed for well-being and convenience to the detriment of our health.
In these potato chip packages, Luciana nullifies the brand by removing the advertising identity, which she covers with paint. By designing her own images that evoke Latin American art, she hides the logos, brands, and colors—characteristics that make food packaging internationally recognizable and transversal to the entire society, which consumes exactly the same thing anywhere in the world, creating a universal gastronomic taste. After this intervention, a massive package becomes a unique work.
His series of paintings is directly related to the concept of transformation, composed of works with an inherent collapse and instability, which challenge hierarchical value systems by referencing historical Latin American movements within the history of painting, seeking to propel them in other directions.
La ira de Dios, Residency, Buenos Aires 2024
Colored pencil on paper, 2025
Stickers on print, 2024
