This series of apocryphal posters uses kawaii aesthetics and advertising design codes as a Trojan horse to inject a reflection on human mortality. By contrasting the harmless cuteness of characters like Hello Kitty with stark messages about mortality, the loss of innocence, and consumerism, the pieces manage to redefine the advertising space. The works operate through visual dissonance to confront the viewer with a contemporary memento mori, reminding us of the body’s deterioration and the relentless passage of time under the tagline «When the Flesh Rots.»
